Learning paths
You do not need all of it. You need the branch that removes your bottleneck.
The journey
You use Claude, but like a search box.
Claude is part of how you work every day.
You build reusable systems, not one-off chats.
Your recurring work runs through workflows you designed.
The company runs on systems, not on your memory.
The skill tree
Each branch is a route through the same method, aimed at a different bottleneck.
Make your own work faster first.
Put Claude into the functions you run.
Turn workflows into things that run themselves.
By role
Run the company with fewer moving parts in your head.
Content, research, ads and reporting on a weekly rhythm.
Brand, customer, competitor and growth intelligence for consumer brands.
Research, personalisation, follow-up and call analysis.
Client research, reporting and delivery without more headcount.
Daily reporting, food and labour cost, outlet profitability.
Design AI systems across a whole company.
Research, content systems and repurposing that keep running.